Evaluation Question 4: Who would be the audience for your media product?

Who would be the audience for your media product?

The primary audience for our product is 15-25 year olds. This is because the main characters in our film are late teenagers and therefore they can best relate to the characters. Also, demographics tell us that these are the most likely people to view horror films in cinema's. Our film's secondary audience is probably 25-35 year olds. This is because we feel an older audience may enjoy the psychological aspects of our film and how it leans towards potential insanity.

If we look at the UK box office on the week commencing 10th January 2015, we see that The Woman in Black 2: Angel of Death is seventh on it's second week, grossing £3.97 million. This is a horror film and shows that there is a market and an audience that are keen to view horror films, and therefore I have no doubt that our film could be a success once distributed.

The media industry target young adults and teenagers for horror films by the use of marketing. For example, they may make sure the posters and trailers try to invoke fear, as audiences want to be scared by horror films and this is one of the main selling points.

We gained audience feedback by presenting early drafts of our film and also by pitching the initial idea. Our classmates, who are in the age group targeted for our film, offered us recommended changes and also opinions. In our initial ideas, the killing was actually going to be included in the opening, but after advise from our fellow students we realised that it would be difficult to make it look convincing and actually build fear with the audience.

We decided to use YouGov profiler to determine the audience of a film similar to ours. We chose Psycho because that also shows a young killer who is revealed to be insane. We found out that the most popular age range for this film was 40-59 year olds. Despite this conflicting with our audience research, I didn't read too much into it as the film is from 1960 and therefore those within the age range of 40-59 were likely to be teenagers when they first saw the film. In terms of the regional demographics, the film is the most popular with those in the South Coast. We can use this information when distributing our film because we can show it more regularly and also advertise heavier in that area. We also found out that they are likely to be a user of Facebook. This is key as we can use advertising via social media to bring attention to our film.